The iconic American denim brand was founded by Levi Strauss because he saw a need for tough, durable clothing for workers during the California Gold Rush. He combined copper rivets with ultra-durable denim and the rest is history. Today Levis jeans are a classic part of the American wardrobe and are worn by everyone from factory workers to rock stars.
The iconic American denim brand was founded by Levi Strauss because he saw a need for tough, durable clothing for workers during the California Gold Rush. He combined copper rivets with ultra-durable denim and the rest is history. Today Levis jeans are a classic part of the American wardrobe and are worn by everyone from factory workers to rock stars.
The iconic American denim brand was founded by Levi Strauss because he saw a need for tough, durable clothing for workers during the California Gold Rush. He combined copper rivets with ultra-durable denim and the rest is history. Today Levis jeans are a classic part of the American wardrobe and are worn by everyone from factory workers to rock stars.